Sports Video Group News: Subnation and IMGN Create Lifestyle Content for Gamers

March 4, 2019

Feeding the ever-expanding audience for gaming content, multimedia platform Subnation and media company IMGN have partnered to create three series that will be distributed primarily via IGTV. The goal is to create lifestyle content for gamers, premium series that reflect their interests. READ MORE


The Wrap Pro: ‘Pimp My Ride’ for Gamers? Subnation, IMGN Media Partner on 3 Short-Form eSports Series (Exclusive)

February 26, 2019

Subnation, the multiplatform media brand of Big Block Media Holdings, is doubling down on its celebration of all things gaming by partnering with IMGN Media to launch three new short-form eSports series, Wrap Pro has learned. READ MORE


Venture Beat: Facebook's esports dreams face the privacy PR nightmare

February 7, 2019

It’s no secret that Facebook’s mishandling of consumer data has landed it in hot water. This forced the social-media behemoth’s CEO Mark Zuckerberg a date with Congress to explain how data from an estimated 87 million Facebook users was leveraged to influence voters during the 2016 election.  READ MORE


Gamasutra: DreamHack Selects Subnation As Official Cultural Experience Partner

November 16, 2018

DreamHack, the world's premier gaming lifestyle festival, today announced that Subnation, the multi-platform media brand that celebrates the culture and lifestyle of gaming and esports, will be the official cultural experience partner for their DreamHack Atlanta event. Subnation, the experiential gaming division of creative services company Big Block, will be delivering celebrity musical performances headlined by popular Atlanta based recording artist YFN Lucci, influencer activations and "The Official Closing Party of DreamHack Atlanta 2018," presented by Red Hat. READ MORE


The Business Journals: Plantronics And Subnation Partner To Host The RIG Charity Livestream Event at DreamHack Atlanta 2018

November 16, 2018

SANTA CRUZ, Calif., and LOS ANGELES, Nov. 16, 2018 /PRNewswire-PRWeb/ -- Plantronics, (NYSE: PLT) an audio pioneer and communications technology leader, today announced a partnership with Subnation, an omni-channel media platform that combines gaming and esports with lifestyle brands, to host a charity livestream and raise funds for the non-profit, Gamers Outreach. READ MORE


Forbes: E3 Evolves With Its Fans, Adds Subnation Esports And Gaming Lifestyle Events

June 12, 2018

Subnation will provide “a series of brand experiences, live performances and immersive entertainment celebrating gaming and esports culture” during E3 and at a nearby afterparty called Subnation Live that will feature a performance by DeadMau5. “Subnation’s mission is to elevate this global trend, celebrating the creators, innovators and consumers who are defining today’s gaming culture while providing brands a new forum to connect with these important and influential audiences.” READ MORE


TV Rev: Q&A: Big Block Capital CEO Seven Volpone On Subnation, Esports And Gamer Culture

June 12, 2018

Big Block just launched Subnation, a brand that’s really about the subcultures centric to esports and gaming. It’s lifestyle, it’s music, it’s apparel, it’s fashion, it’s comic book art, street art. We’re looking at eSports through that lens. If you just go to a typical big eSports event, everybody’s focused on what the teams or players are doing, or maybe what they do when they’re not gaming. But we’ve seen that if you give fans something just a little left of gaming, they have huge interest in it. We’re catering to that. READ MORE


Cynopsis Media: Publishers locked in their times for E3 announcements

June 7, 2018

The company also announced plans to produce two unique activations to help Volkswagen and Subnation create an activation about the culture of gaming, as well as executing a “top secret activation” for Ubisoft. READ MORE